The Secret to Creating Loyal Raving Fans of Your Business
An Introductory Guide to the Power of Content Marketing. We live in an age when internet scams are just part of “being online” and building trust is more difficult than ever before. Consumers are...
View ArticleEngagement From Scratch: Seriously Good Tips From and For Online Marketers
Danny Iny recently published his book ‘Engagement From Scratch!’, a collection of essays from some of the world’s most prominent online experts that answered the question: If you had to start from...
View Article6 Fixable Mistakes That Make Your Company Newsletter Suck
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. Copywrite Matters has a monthly newsletter – Copy & Co. News – and we write a few for...
View Article7 practical ways to turn your old blog posts into new business!
The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways and even turn it into lots of new ideas. Your blog is a gold mine of...
View ArticleGuest blogging for The Copy Detective: Benefits, guidelines and an invitation
Guest blogging isn’t a new idea, but if we’re talking about an effective content marketing plan, guest blogging is a great idea. Last year I completed Jon Morrow’s Guest Blogging Course, and my first...
View Article5 Simple Ways to Get More YouTube Views
This week’s guest blog is brought to you by Jonathan Kane from BuyRealMarketing.com. If you’ve been thinking about loading video marketing onto YouTube, or you’ve just got started, this one is for...
View ArticleHow to Optimise Your YouTube videos for SEO
If you’re trying to boost your overall site SEO, then a great tactic is to produce and optimise video content. Ranking for a video on YouTube can be easier than ranking for a blog post, and a high...
View ArticleThe day Content Marketing World blew my mind
Joe Pulizzi welcoming everyone to Content Marketing World 2013. What a suit! Recently, I wrote about what I’m doing to rock the Google ranking for Copywrite Matters (up the top of page 1, for reals)...
View ArticleSEO Trends: 2013 and beyond
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy for a while. Once SEO experts...
View ArticleAn evergreen content strategy is critical. Is yours?
Content is the new online currency. Search engines reward brands that produce great content across a wide range of locations online. That’s what it takes to build a brand, to get found online, and to...
View ArticleCopywrite Matters is back! Super powers not included.
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling you the shop was shut (temporarily). Why? Well, I...
View ArticleBy: The secret to mind-blowing copywriting? A detailed copywriting brief. |...
[...] But that’s exactly what I need to do to create mind-blowing copywriting for their website, blog or brochure.So how do I dig deep to produce the copywriting gold? A detailed copywriting brief.Is...
View ArticleBy: 6 Fixable Mistakes That Make Your Company Newsletter Suck | The Copy...
[...] gives your newsletter some zing.Write newsletter stories that actively help your readers. You’ll boost your credibility and become a trustworthy source and that’s when your newsletter will pull...
View ArticleBy: [BLOCKED BY STBV] The Secret to Creating Loyal Raving Fans of Your...
[...] your marketing onto your audience, you need to pull your customers in.And you can do this using content marketing.The Content Marketing Institute describes content marketing as “a marketing...
View ArticleBy: [BLOCKED BY STBV] 6 Surprising Ways to Get More Value Out of Your Press...
[...] people care about this?]Enjoy some SEO love from your press releasePress releases can be a really effective part of your SEO strategy as well. Take some time to look at relevant keywords and...
View ArticleBy: [BLOCKED BY STBV] How to tell your Copywriting from your Copyrighting |...
[...] might engage the services of a copywriter to help you with:Website ContentBrochure or Flyer ContentEBook ContentEach of the above is the sort of thing that can be protected as copyright and the...
View ArticleBy: [BLOCKED BY STBV] My foolproof method for brainstorming blog ideas on...
[…] when I’m brainstorming blog post ideas for myself and for my blog-writing clients, I go through these steps. I find they give me a long list of topics that are all related to the […]
View Article6 Fixable Mistakes That Make Your Company Newsletter Suck
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. Copywrite Matters has a monthly newsletter – Copy & Co. News – and we write a few for...
View Article7 practical ways to turn your old blog posts into new business!
The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways and even turn it into lots of new ideas. Your blog is a gold mine of...
View ArticleGuest blogging for The Copy Detective: Benefits, guidelines and an invitation
Guest blogging isn’t a new idea, but if we’re talking about an effective content marketing plan, guest blogging is a great idea. Last year I completed Jon Morrow’s Guest Blogging Course, and my first...
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